As one of the country’s most respected and recognizable faces in the showbiz industry, actor and nationalist Robin Padilla has quickly become a sought-after endorser, fondly called by most as the TV Commercial King. This is not without good reason, seeing that the matinée idol has a slew of endorsements under his belt, ranging from food to phones to motorcycles, and everything else in between.
What makes the Filipino action star effective? One word: integrity. On camera or off, Robin Padilla has proved to be an honest and credible ambassador for brands for the reason that he chooses to represent products that reflect his character and values. Couple this with an unwavering charisma and you get an endorser that is trusted by the public.
Kenji Andal, Corporate Planner of Herbs and Nature Corporation (Liveraide), notes that Robin’s subsequent transformation from being a bad boy to an all-around good guy is a perfect fit for the “choose-to-be-healthier” concept that Liveraide promotes. Liveraide is a food supplement that helps protect and cleanse the liver by flushing out harmful toxins that could cause serious illnesses such as hepatitis and cirrhosis. “He has helped boost our sales. Having Robin has been very profitable for us. That is why we got him again,” adds Andal.
Other celebrity endorsers could learn a thing or two from Robin about choosing the right brands to represent. As made evident by the star, integrity goes a long way, in terms of both adoration from fans and sales. It has certainly helped the idol become one of the most trusted male endorsers in the Philippines.
On being a sought-after endorser, Padilla has this to say: “Malaking karangalan ang mapili bilang endorser ng iba’t ibang produkto. Makakaasa ang mga advertiser ko at ang mga tao na mas lalo ko pang pangangalagaan ang tiwalang binibigay nila. Hindi ko sila bibiguin.”