It’s no secret that behind Robin’s rugged and no-nonsense persona lies a soft heart that beats for his nation and fellow countrymen. From an actor to an activist, the idol wisely juggles his time between his film and TV projects and his many advocacies geared toward improving the lives of his kababayan, especially the OFWs. This is one of the reasons why the Filipino action star has agreed to represent global money transfer company MoneyGram.

In an interview, Robin said that the company’s service, which enables millions of OFWs to send support to their loved ones, wherever they may be, is what ultimately encouraged him to become MoneyGram’s ambassador. “I am enthusiastic about this opportunity to continue representing MoneyGram. The company provides a very important service to my fellow Filipino workers around the world and I feel good about this association,” he adds.

Juan Agualimpia, Chief Marketing Officer of MoneyGram, has this to say about Robin: “MoneyGram chose Robin because he is seen by Filipino consumers to be a credible voice in advocating for products. We believe he will help strengthen our brand awareness among his devoted followers who rely on our money transfer services to help meet their family’s financial needs. He possesses both the credibility and charisma that have resonated with Filipino fans throughout the years, as evidenced by numerous blockbuster hits under his belt. He is not only a celebrity, but also has come to symbolize hope and second chances. His mass appeal among Filipinos living here and abroad only gets stronger as time passes. Robin is widely viewed as a man of his word, the same principle governing MoneyGram.”

MoneyGram is a Dallas-based money transfer company that offers services such as online funds transfer and bills payment. It has over 10,000 branches in the Philippines alone, and more than 350,000 locations worldwide.